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Stuart and Ruth McPhail founded Grey Bruce Cremation and Burial Services Inc. in 2003. The company was established in order to offer an alternative for families in the area who prefer simplicity and do not wish to use the services of a traditional funeral home.

Stuart was raised in Georgetown. He obtained his funeral director's license in 1988. He was employed by the Mount Pleasant Group of Cemeteries in the Toronto area for 13 years. There he gained an extensive knowledge of cemetery and crematorium operations. Stuart also owned and operated a commercial beekeeping business in Durham. Stuart passed away in May 2022.

Ruth (nee Bell) was raised in Durham where she attended Saugeen Valley Elementary School and Durham District Community School. During high school she attended Grey Highlands Secondary School in Flesherton. Ruth obtained her funeral director's licensed in 1982.